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This Banner ad area appears in all individual categories

Premium Ad Space

So lets say for example you are a Wedding Caterer.
You can just place a free ad in the Weddings Section under Catering & Cakes, or if you want immediate impact, you can place a Premium AD in the banner space in that section.
As this is a relevant section to what the visitor is looking for, it is almost certain that they will click on the banner ad, rather than going into the individual categories.

If there are 2 or more companies wanting a banner ad in the same category, e.g. Wedding Caterers, the ads will simply rotate randomly.